Online Marketing.
Xylos can develop and maximise your online marketing strategy using Search Engine Optimisation, Analytics, Search Engine Advertising, Email Marketing and Social Media.
We build Digital Marketing & SEO campaigns which generate results.
As the internet has developed and diversified over the years, so have the methods used to drive visitors to your website. Marketing on the internet takes many forms including a combination of Search Engine Optimisation (SEO), Analytics, Pay Per Click (PPC) Advertising, Email Marketing and Social Media. The current buzzword to cover all of these is ‘Digital Marketing’.
There is much more to having a successful website than just having a pretty face.
A high impact, contemporary design which portrays your business in its best light is essential to compete in this highly competitive online world. However there is much, much more to having a successful website than just having a pretty face.
“If you build it, they will come” is an old adage. Unfortunately, this is not quite true in the online world. There are an estimated 1.4 billion websites out there. You need to have exposure to your customers. This means promoting your website to ensure the world knows about your business – and your website sells them your products and services. There are many methods to build traffic to your website. When we design your website we ensure it is Search Engine Optimised (SEO) to ensure its ranks higher in search sites such as Google.
SEARCH ENGINE OPTIMIZATION
There’s no ‘Quick Fix’ with good SEO
Search Engine Optimisation (SEO) is exceptionally important. In a nutshell, it is the art of getting your website to return at the top of the results in search engines such as Google. It is a bit of a ‘dark art’ but there is no simple ‘spell’ to get your site up in the rankings. In fact Google uses an estimated 140 different variables in its algorithms to determine where your website ranks in the search results. It is ‘estimated’ because what these variables are is a closely guarded secret, and change about every fortnight, such is the influence and importance of a Google search result.
First of all, it is important we give you a sense of realistic expectations. Ignore anyone giving guarantees of ranking first in Google, or overnight results because no one can promise that. Everyone wants miraculous results, fast. But we don’t offer get-out-of-jail for free cards or magic tricks. That is because great results don’t come overnight. It takes time and effort to bring in the results and also skill and experience.
Everything we do when we design your website, from titles, alt tags, load speed, keywords, creating unique content, image optimisation, meta tags, backlinks and much more is all done with Search Engine Optimization in mind. But it can always be improved, and that process of continuous improvement requires analysis to see what alterations are generating positive results and then acting on that feedback.
SEARCH ENGINE OPTIMIZATION
ANALYTICS
ANALYTICS
Understanding what the Metrics tell you
Analytics is the discipline of examining the data left by visitors to your website. This is not just measuring the number of visitors to your site, but the duration of their stay, what they viewed, what search terms they used to find you, where they are from, how they navigated the site and countless other metrics. We use numerous analytic tools to measure countless metrics which provide invaluable feedback to make improvements to the functionality of your website and boost its effectiveness.
The feedback Analytics provides forms part of a process of continuous improvement to ensure you stay ahead of your competitors. We use the feedback we receive to further optimise your website for good search engine ranking. We also use it to see which of your marketing strategies are delivering results. Measuring this data, and then analysing it against your best sources of quality visitors, ensures you maximise your ROI on your digital marketing expenditure.
EMAIL MARKETING
Email Marketing
Email Marketing can be a very rewarding addition to your digital marketing strategy. We can set up systems to automatically generate an email marketing list of your visitors as well as your existing customers. This can be used for direct promotion, to provide information about new products and services or entice visitors with special offers and coupons. Using Email can be particularly effective in E-commerce applications, for example many e-commerce stores convert abandoned shopping carts to sales by sending an automated follow up incentive email offering a price reduction coupon or an offer of free delivery.
We have lots of experience in running large scale Email marketing campaigns and understand the strict legal requirements of GDPR.
EMAIL MARKETING
3 Smart Reasons Why You Should Consider Paying For Your Traffic
However, there are other ways to generate more visitors without spending on ads...
How to increase the time each visitor spends on your site
How email remarketing works for better sales
Improving conversion rates for visitors
Create better landing and product pages in your site
Need help with implementing a Search Engine Optimisation & Advertising campaign?
We are confident that we can offer your business a saving in both time and money when it comes to your SEO and online advertising. If you think we can help your business, fill in the form below.
We would love to hear from you.
Book a FREE consultation
We will generate an appointment for an online consultation via a Zoom video conference for up to 3 people. It is totally free and there are no commitments, just a friendly chat so we can learn about your business and evaluate how Xylos may be able to help you.
SOCIAL MEDIA MARKETING
Social Media
Social Media can be a very successful method of generating visitors to your website. Sites such as Facebook, Twitter and LinkedIn offer very large volumes of potential customers. We can set up social media accounts for your business and then link these in to the Blog section on your website to automatically update your social media accounts when you add new content to your website. This is a proven method for increasing the exposure of your website by ensuring you can quickly and easily deliver your latest content creations such as news, events and promotions to your audience. We can also create the content for you if required.
Additionally, paid for advertising on Social Media sites, such as Facebook, can be very rewarding. We can design and implement bespoke Facebook marketing campaigns for your business implementing Facebook Pixels enabling us to measure, optimise and re-target your customers, increasing your ROI.
SOCIAL MEDIA
PPC ADVERTISING
PAY PER CLICK ADVERTISING
PPC Advertising
As we mentioned earlier when discussing SEO, getting your website to the top of the search results in Google is critical to generating visitors to your site and although we are skilled in SEO it is not always possible to make the top, particularly with a new site and especially in popular categories. In such cases paid for advertising may be the solution. Google Ads, or for E-commerce, Google Shopping are both very effective mediums for growing your business. You can target your adverts locally or globally and then set your monthly budget. The system works a bit like a ‘Dutch auction’ - you set the amount you want to pay and the highest bidder gets the highest position in the search results. Facebook advertising can also be very successful if managed correctly. Xylos can setup these campaigns and provide reports, insights, and analytics, so you can track your progress and continuously improve their effectiveness to make your ads even more successful.